The Dutch submission to the 2010 World Expo in Shanghai is an exceptional one. This time around, it will not be the classic pavilion with long lines of visitors waiting outside and a presentation inside. The Netherlands is making its appearance at China’s world exposition along an entire street. The submission, entitled “Happy Street”, is the response by designer John Kormeling to the Chinese Expo theme “Better City, Better Life” and the sub-themes:
- Urban cultural diversity
- Urban economic growth and prosperity
- Innovation in science and technology in urban contexts
- Remodelling urban communities
- Interaction between urban and rural areas.